Samsung S90 55 inch OLED 4K HDR Smart TV

1. Samsung OLED with Quantum Dot for a naturally bright and colourful picture
2. Powerful HDR OLED brightness for lifelike picture detail
3. Brightness, colour and detail boosted by our most intelligent AI-powered 4K processor
4. Experience the brilliant picture from every angle, with minimal distracting glare
5. Virtual surround sound with Dolby Atmos Technology

5-year warranty by redemption within 90 days on selected Samsung TVs purchased between 22 March 2023 and 31 March 2024. Selected retailers only. T&C’s apply. For details please visit: www.samsung.com/uk/5yearguarantee/

Samsung OLED Technology
Samsung’s OLED TVs with Quantum Dot combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours* from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you’ll experience intensely cinematic viewing – whatever you watch.
*Validated by Pantone.

Quantum HDR OLED
See the fine details on your OLED display. You can see every detail in every picture on this TV because of the strong HDR OLED brightness levels provided by Quantum Dot Technology, which also produces flawless blacks and depth.

Neural Quantum Processor 4K
This is the most advanced 4K processor we have yet, think of it as the brain of the TV. It optimises the sound and picture to unlock the full potential of 4K using AI and 20 neural networks. Regardless of how video was filmed, it learns scene-by-scene and automatically adjusts the brightness, amplifies the contrast, enhances objects, amplifies voices over background noise, and upscales the resolution to stunning 4K picture quality.

Dolby Atmos®
You can actually feel the sound thanks to Dolby Atmos technology. As an aeroplane flies overhead in your favourite movie, your TV’s speakers imitate the overhead sound, making it feel like it is above you. This produces an immersive and realistic audio experience. To reproduce movie theatre sound, add a soundbar.

Motion Xcelerator Turbo Pro
Conquer every enemy, even at soaring speeds. 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail, on the big screen. Samsung’s OLED 4K TV and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver an ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you’ll experience ultra-smooth, lightning quick, immersive 4K gaming.
*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.

Object Tracking Sound LITE
Depending on where the action is on the screen, Object Tracking Sound Lite selects which of the TV’s front speakers the sound plays through. As a result, you may hear a car zoom past your screen or the people surrounding you cheering.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
“*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.”

4K AI Upscaling (Multi Intelligence)
From the nightly news to that classic movie, our most powerful processor yet upscales the resolution of everything you watch to stunning 4K Ultra HD quality – even if it wasn’t filmed that way. Combining 20 multi-layer neural networks, this TV is able to analyse images and cleverly tailor the restoration of every detail, pixel by pixel.
*‘4K AI Upscaling’ may not apply to PC connection and Game Mode.

AI Sound (SpaceFit Sound, AVA, Adaptive Sound+)
Your TV adjusts the sound for what you are watching and where you are watching it using artificial intelligence (AI). It automatically adjusts the sound to your surroundings, makes background noise less distracting, and modifies the sound to the type of content you are watching. Every single thing will be told to you.

FreeSync Premium
Create a winning strategy with seamless, fluid gaming. Your next-generation console and AMD FreeSync Premium combine to provide you a fantastic gaming experience with less screen tearing and stuttering.

Samsung Q-Symphony
Having excellent sound from both the TV speakers and soundbar at the same time will enhance your viewing experience. Give your Samsung TV the audio experience it deserves.

Video Call Apps
Run all your video calls through your Samsung Smart TV*. Whether you’re working from home or keeping contact with your loved ones, it’s never been easier to connect and stay in touch – all from the big screen using the Google Meet app.
*Additional compatible webcam or mobile camera required. Sold separately.

Ambient Mode+
When your TV is off, transform your screen into a decorative or functional feature. Samsung Ambient Mode+ lets you choose from over 100 backgrounds – displaying essential information, your own photos*, or colourful patterns. Plus, it automatically adjusts to the light in your room, so it’ll easily blend with your decor. The EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it’s always easy on the eyes.
*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.